Wednesday, 4 March, 2009
Daily Life: Gaining Attention at a Job Fair
Last Saturday we were at the ETH Kontaktparty, which is a job fair for computer science students and graduates. Our biggest challenge was: How can we stand out with Google, Doodle, UBS and McKinsey around us?
Our goal
Create a give-away no other company would have. A give-away that is cheap. A give-away that everyone would see and that would give an additional value.
Our ideas
Our cookies were clearly liked: The Doodle-Guys (see above) occasionally came to fetch some additional cookies, while other recruiters wanted to trade their give-away for a Wuala-Cookie-Pack. Furthermore, we were able to promote Wuala a bit and got to know some bright graduates!
Our goal
Create a give-away no other company would have. A give-away that is cheap. A give-away that everyone would see and that would give an additional value.
Our ideas
Our first idea was: A promo code! We wanted to distribute a special promo code, but where should we place it? Flyers would be thrown away and glossy brochures are expensive.
Our solution
Why not place a promo code on our homemade cookies? Everyone likes something sweet and everyone likes additional online storage! :-)
The preparations
Chocolate, sugar, stickers and small bags - we were set to go!
The Kontaktparty
Our cookies were finished and our booth was set. It was the perfect day to recruit some new team members!
Our solution
Why not place a promo code on our homemade cookies? Everyone likes something sweet and everyone likes additional online storage! :-)
The preparations
Chocolate, sugar, stickers and small bags - we were set to go!
The Kontaktparty
Our cookies were finished and our booth was set. It was the perfect day to recruit some new team members!
Our cookies were clearly liked: The Doodle-Guys (see above) occasionally came to fetch some additional cookies, while other recruiters wanted to trade their give-away for a Wuala-Cookie-Pack. Furthermore, we were able to promote Wuala a bit and got to know some bright graduates!
Feel like tasting the Wuala experience? Here's the recipe.
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Psh. All I got was a small chocolate candy at my job fair. No cookies, no promo codes. Then again, Google wasn't there either.
Whoohoo! What a wicked way to lure the poor graduates into your clutches ;-D
@Deathbob See...next time you should come to Zurich ;-)
@Bravenue :D
@Oona Maybe I will!
Hi,
Nobody gives a rat's ass about your cookies, winter sleep, fun at the office, or what conferences you go to.
While you guys were sticking to that java client, not focusing on better desktop integration, insisting on interfacing with your users via files in wuala and not opening up the API (let alone some source), dropbox went ahead and ate your lunch.
I think
@Bert, could you explain that?
It has a file system integration, file browsing and drag & drop (I think that's pretty good desktop integration), an API (only GET requests for now) and it can be controlled via Linux terminal for servers.
To communicate: a forum, bug tracker (MANTIS) and blog.
To my opinion they react quickly on my bug reports and forum posts and
@Bert, If you're interested why I think events are important, read this (if you're able to read Dutch):
http://www.managersonline.nl/vaknieuws/1645/vrijwilligers-vervullen-voorbeeldfunctie-op-gebied-van-motivatie.html
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